Since MySpace is ordered behind Facebook as the world’s largest online social network, MySpace attracted former CEO of Facebook on Friday as the new CEO of the company.
Van Nathan Owen, 39 years old, will replace Chris Devolf, co-founder of MySpace, who withdrew from his CEO on Wednesday. The company News Corporation, which owns MySpace, said that Van Nathan began work immediately.
Nathan Van faces the difficult task to return to the front of the MySpace top at a time when Facebook is growing rapidly and Twitter, a site for short messages, attract the attention of celebrities and appeared in dozens of titles. While MySpace is still the biggest social network in the U.S., it only has 130 million users worldwide, compared with more than 200 million users of Facebook.
Even so, MySpace can earn much more money, at least for now. The research firm eMarketer evaluate advertising revenue of the company in the U.S. last year to 585 million U.S. dollars, almost three times more than that of Facebook for the same period. Many of them, of course, comes from advertising deals to share ad corporation Google, which expires next year.
This change may vlee new energy in MySpace, said Charlene Li, an analyst of the market and founder of the Altimeter Group.
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