Facebook related blog | applications, themes, walkthroughs, downloads, tips, games, bots

Let’s leave the business model alone for the now as it is unclear whether Facebook plans to tie a business model to vanity URLs (whether or not they choose to do so – users would certainly be willing to pay subscriptions for the ability to brand themselves on the web’s most popular social hub). Let’s also assume that, regardless of whether Facebook implements a direct revenue model, there will be indirect benefits particularly from brands and advertisers who will continue to build their on-Facebook activity (branding, advertising, content, etc).

The most direct benefit of vanity URLs, however, is traffic via natural search. Facebook is the web’s largest network and its most active social / content hub. In a people search, Facebook should by all accounts appear as either the first or second result (for most individuals). Yet they typically don’t… Google “Ryan Spoon” and you get:

#1. RyanSpoon.com (should be #1)
#2. LinkedIn (good content, but static)
#3. Twitter (my account ID is berecruited … so the optimization isn’t even there)
#4. CrunchBase (wow… that is high)
#5. 5Spoons.com (another personal site of mine)
#6. Mobile Twitter (fascinating this is so high)
#7. Facebook (other than RyanSpoon.com – this is where I contribute most of my content)
#8. Techmeme (an article of mine)

An optimized vanity URL should almost immediately move Facebook into the #2 result. As hot as Twitter is, Facebook is more than 10x in size and activity. Currently, Twitter sees about 10% of its visits arrive from Google. With some liberal math:

- 20m monthly visitors (Compete)
- ~200m monthly visits (Quantcast)
- 10% visits from Google (Compete)
- 20m monthly visits from Google

Assume that 50% of those visits are derivatives of Twitter’s brand name (generous) and you have 10m monthly visits from Google.

According to Quantcast, Facebook sees about four billion monthly visits – which is about 20x Twitter. This gives you a sense of what improvement in Google’s rankings could mean for Facebook – which currently, according to Compete, sees 7.9% of its visits from Google. If Facebook reaches reaches the 10% mark, the above match would mean that Facebook would realize an incremental 84m visits from Google. Of course, it could be argued that Facebook could / should move beyond the 10% mark (particularly if they surpass Twitter and LinkedIn and others in SEO)…. and those numbers get very big very quickly (15% would be ~275m incremental visits).

Today the social network Facebook turns five years. In this respect, the site will give virtual gifts of the mysterious 150-million of its customers, says the BBC.

What will they find out soon, and then present you five little known facts about Facebook:

Name
It turns out that Facebook has not said so. The original title was TheFacebook at thefacebook.com, founded by Mark Tsukerbarg. It is called „Founder, Master and Commander, Enemy of the State.“ Only in 2005 has changed the address of our acquaintance Facebook.com

Not for everyone
Facebook may have over 150 million users, but when you first started working, the site was limited to elite group of users. If you were a student from Harvard, you were lucky. Only the first month, half the students there have been registered for the service

Place to create new friendships
The limit is 5000, but the site average number of friends of a user 120. Over 70% of registrations are outside the United States and all yuzari spend a total of 5 703 years (3 billion minutes) per day on the platform

Not for sale
„I think selling the company … This is not our focus,“ says Tsukerbarg in 2007 Are you still? Facebook remains independent, but not stopped the company from selling shares to investors. Microsoft out as 240 million dollars for 1.6 percent share, while Hong Kong billionaire Li Ka 60 million invested in the mining part of the site.

More than just a social network
Facebook is becoming a complex platform, something more than just a social network. Site has more than 50 thousand applications from games to programs developed by more than 660 thousand entrepreneurs from 180 countries worldwide. Barrak Obama himself has a profile there and minute in which he began his speech at the newly-elected President of the United States, over 8500 people have changed their status, and 4000 per minute followed them throughout the speech.